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Secret Tech Sauce Podcast Episode 23 - Daniel Gogolin - Co-Founder - Joda Creative

Daniel Gogolin - Joda Creative

"When you are doing what you are doing and doing it well, that is when the opportunities present themselves." - Daniel Gogolin

"I don't want Joda Creative to be just a place where we create beautiful things but a place where we do the hard work behind the scenes to distribute the content."- Daniel Gogolin

Daniel Gogolin, Co-Founder of Joda Creativea content marketing agency based in Vancouver, Canada focused on telling stories. Daniel will take you on a journey from his early days of being a student in Vancouver Film School to finding two companies - Joda Creative and Markus Amadeo.

In episode 23 of Secret Tech Sauce, I cover the following with Daniel: 

  • Advice on going beyond content to engaging an audience
  • Use of other distribution channels to promote your brand or message
  • Hacks on getting sales leads when you are a smaller shop
  • Advice for managing a big brand
  • Daniel’s thoughts on the television series Mad Man in relation to advertising
  • Daniel’s other side hustle - his fashion line - Markus Amadeo
  • And much, much more…

Without further ado, please enjoy this highly caffeinated episode.

This podcast is brought to you by Anthology. - Anthology is careers reimagined. Get better job candidates using confidential data. They will do an anonymous job search to find passive candidates or connect passive candidates with employers.

Links:

Agenda:

  • Daniel background - Film school -> failures -> success at Joda Creative and Markus Amadeo.
  • Finding good business partners and sticking with them.
  • Joda Creative - what they are about and why they are unique. The "Joda" of marketers.
  • Landing a deal through Instagram with Land Rover.
  • Going beyond content and being clear with what you are driving toward.
  • Similarities between advertising and hit show, Mad Men.
  • Snapchat vs. Instagram stories or both.
  • Result and metrics in social media and creative content.
  • Books, day in the life with Daniel and mentors.
  • Close it